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1.
Consumer behaviour in Australia & New Zealand/ edited by Robert Lawson...[et al]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Basingstoke, [England] : Macmillan Press, 1996
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.33 CON 1996.

2.
Microeconomics and behavior / Robert H. Frank. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HB 171.5 FRA 2008.

3.
Consumer behavior / William D. Wells, David Prensky. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, c1996
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.32 WEL 1996.

4.
Consumer behaviour : a European perspective / Michael Solomon ... [et al.]. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2006
Other title:
  • Consumer behavior
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (2)Call number: HF 5414.33 CON 2006, ...

5.
The soul of the new consumer : authenticity -- what we buy and why in the new economy / Dr. David Lewis & Darren Bridger. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; Naperville, Ill. : Nicholas Brealey Pub., ©2000
Online resources:
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.32 LEW 2001.

6.
The African food basket : innovations, interventions and strategic partnerships / Bingu Wa Mutharika. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Malawi : African Union, [2009]
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HC 800 MUT 2009.

7.
Consumer behavior : buying, having, and being / Michael R. Solomon by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, [1998], c1999
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.32 CON 1998.

8.
Contemporary issues in marketing and consumer behaviour/ Elizabeth Parsons, Pauline Maclaran. by
Edition: 1st ed..
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Elsevier, 2009
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 PAR 2009.

9.
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York, : Routledge, Taylor & Francis, 2015
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (3)Call number: HF 5415.5 BUT 2004, ...

10.
E-marketing : theory and application / Stephen Dann and Susan Dann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011
Online resources:
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.1265 DAN 2011.

11.
Social media marketing for dummies / by Jan Zimmerman and Doug Sahlin. by Series: --For dummies
Edition: Portable edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey, John Wiley, 2010
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.1265 ZIM 2010.

12.
The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England : John Wiley & Sons, Ltd 2006
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HD 69.7 GRA 2006.

13.
Consumer behavior : buying, having, and being / Michael R. Solomon. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2009
Online resources:
Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (2)Call number: HF 5415.32 SOL 2009, ... Mzuzu University Library and Learning Resources Centre (2)Call number: HF 5415.32 SOL 2009, ...

14.
Consumer behaviour in Canada : theory and practice/ Frederick G Crane. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto : Dryden, 1994
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HC 120 CRA 1994.

15.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1997
Availability: Items available for reference: Mzuzu University Library and Learning Resources Centre: Not for loan (1)Call number: HF 5415.32 HOY 1997.

16.
CB2/ Barry J Babin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, ©2011
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.32 BAB 2011.

17.
As China goes, so goes the world : how Chinese consumers are transforming everything / Karl Gerth. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Hill and Wang, 2010
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HC 430.C6 GER 2010.

18.
Ecological intelligence : how knowing the hidden impacts of what we buy can change everything / Daniel Goleman. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Broadway Books, c2009
Availability: Items available for loan: Mzuni ODeL-Mulanje Satellite Centre Library (1)Call number: HC 79 GOL 2009.

19.
Understanding consumer behaviour / J. Paul Peter, Jerry C. Olson, Jerry A. Rosenblatt. by
Edition: 1st Canadian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto ; Chicago : Irwin, c1996
Availability: Items available for loan: Mzuni ODeL-Mulanje Satellite Centre Library (1)Call number: HF 5415.33 PET 1996.

20.
Microeconomic and behavior/ by Robert H. Frank & Edward Cartwright. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: McGraw-Hill 2016
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HB171.5.

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