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E-marketing : theory and application / Stephen Dann and Susan Dann.

By: Contributor(s): Material type: TextTextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.Description: xxii, 474 p. : ill. ; 25 cmISBN:
  • 9780230203969 (pbk.)
  • 0230203965 (pbk.)
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 DAN 2011
Other classification:
  • BUS090010 | BUS090000 | BUS000000
Online resources:
Contents:
Machine generated contents note: -- PART 1: INTRODUCTION AND OVERVIEW -- Chapter 1: E-marketing -- Chapter 2: Marketing and e-marketing in context -- PART 2: E-MARKETING FRAMEWORKS -- Chapter 3: Consumer behaviour -- Chapter 4: Value creation -- Chapter 5: Communication of value -- Chapter 6: Delivering value for benefit -- PART 3: E-MARKETING APPLICATIONS -- Chapter 7: Web 2.0 and social media marketing -- Chapter 8: Community online -- Chapter 9: Mobile marketplace -- Chapter 10: Alternative channels: e-marketing beyond the web -- PART 4: STRATEGIC ISSUES IN E-MARKETING -- Chapter 11: Marketing strategy -- Chapter 12: Planning for emerging markets -- Chapter 13: Implementation issues for e-marketing -- PART 5: FUTURE DIRECTIONS -- Chapter 14: Applications for business and non-business -- Chapter 15: Law, ethics and society: the social impact of e-marketing -- Chapter 16: Projections and predictions.
Summary: "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"--
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415.1265 DAN 2011 (Browse shelf(Opens below)) 13449 Available MzULM-013449

Includes bibliographical references and index.

Machine generated contents note: -- PART 1: INTRODUCTION AND OVERVIEW -- Chapter 1: E-marketing -- Chapter 2: Marketing and e-marketing in context -- PART 2: E-MARKETING FRAMEWORKS -- Chapter 3: Consumer behaviour -- Chapter 4: Value creation -- Chapter 5: Communication of value -- Chapter 6: Delivering value for benefit -- PART 3: E-MARKETING APPLICATIONS -- Chapter 7: Web 2.0 and social media marketing -- Chapter 8: Community online -- Chapter 9: Mobile marketplace -- Chapter 10: Alternative channels: e-marketing beyond the web -- PART 4: STRATEGIC ISSUES IN E-MARKETING -- Chapter 11: Marketing strategy -- Chapter 12: Planning for emerging markets -- Chapter 13: Implementation issues for e-marketing -- PART 5: FUTURE DIRECTIONS -- Chapter 14: Applications for business and non-business -- Chapter 15: Law, ethics and society: the social impact of e-marketing -- Chapter 16: Projections and predictions.

"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"--

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