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The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant.

By: Material type: TextTextPublication details: Chichester, West Sussex, England : John Wiley & Sons, Ltd 2006.Description: xvii, 310 p. : 24 cmISBN:
  • 9780470027516
  • 0470027517
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 GRA 2006
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD 69.7 GRA 2006 (Browse shelf(Opens below)) 014807 Available MzULM-014807

Includes bibliographical references (p. 289-293) and index.

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