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Basic marketing : a managerial approach / E. Jerome McCarthy. by
Edition: 2nd ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1997
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 MCC 1997.
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 12th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (4)Call number: HF 5415 PER 2010, ... Mzuni ODeL- Balaka Satellite Centre Library (2)Call number: HF 5415 PER 2010, ... Mzuzu University Library and Learning Resources Centre (3)Call number: HF 5415 PER 2010, ... Not available: Mzuni Faculty of Tourism, Hospitality and Management Studies Library: In transit (1).
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Essentials of marketing / William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University. by
Edition: 17 Edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Juvenile;
Publication details: New York: McGraw-Hill Education, 2021
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (2)Call number: HF 5415 PER 2021, ...
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