Basic marketing : a managerial approach / E. Jerome McCarthy.
Material type: TextPublication details: Homewood, Ill. : R. D. Irwin, 1997.Edition: 2nd edDescription: xiii, 768 p. : ill. ; 25 cmISBN:- 9780256198515
- 658.8
- HF5415.13 .M3 1997
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books in General collection | Mzuzu University Library and Learning Resources Centre General Stacks | HF 5415.13 MCC 1997 (Browse shelf(Opens below)) | Available | mZulm-003428 |
Includes bibliographical references and index.
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