Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 13th edDescription: xxiv, 791, 31 p. : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)Subject(s): DDC classification: - 658.8 21
- HF5415.13 PER1999
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Mzuni ODeL- Karonga Satellite Centre Library | HF 5515.13 PER 1999 (Browse shelf(Opens below)) | 025012 | Available | mZulm-025012 |
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Includes bibliographical references (p. 743-786) and index.
System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.
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