Basic marketing : a global-managerial approach/
Perreault, William D.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. - 13th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxiv, 791, 31 p. : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.) - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 743-786) and index.
System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.
98006853
Marketing--Management.
HF5415.13 / PER1999
658.8
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. - 13th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxiv, 791, 31 p. : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.) - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 743-786) and index.
System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.
98006853
Marketing--Management.
HF5415.13 / PER1999
658.8