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| 001 | 16053162 | ||
| 003 | OSt | ||
| 005 | 20160616185823.0 | ||
| 008 | 100113s2010 enka b 001 0 eng | ||
| 010 | _a 2010001522 | ||
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_aGBA994100 _2bnb |
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_a015-38019 _2bnb |
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| 016 | 7 |
_a015380190 _2Uk |
|
| 020 | _a9780199556601 (pbk.) | ||
| 020 | _a0199556601 (pbk.) | ||
| 035 | _a(OCoLC)ocn428033285 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dBWKUK _dBWK _dUKM _dGBVCP _dBWX _dDEBBG _dCDX _dDLC |
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_aHF5415.135 _b.W47 2010 |
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_aQP 600 _2rvk |
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| 084 |
_aQP 612 _2rvk |
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| 100 | 1 | _aWest, Douglas C. | |
| 245 | 1 | 0 |
_aStrategic marketing : _bcreating competitive advantage / _cDouglas West, John Ford, and Essam Ibrahim. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2010. |
||
| 300 |
_axxvi, 585 p. : _bcol. ill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aFord, John B. _q(John Battice), _d1949- |
|
| 700 | 1 | _aIbrahim, Essam. | |
| 856 |
_uhttp://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018632019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA _zInhaltsverzeichnis |
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