000			00708nam a22002177a 4500
005			20171208141848.0
008			171207b xxu||||| |||| 00| 0 eng d
020			_a9780273655169
050			_aHF5415 _bHOO 2004
100			_a Hooley, Graham J.
245			_aMarketing strategy and competitive positioning/ _cGraham J Hooley.
250			_a3rd Ed.
260			_aHarlow (England) : _bFinancial Times/Prentice Hall, _c2004.
300			_axxiv, 622 p. : _b ill. ; _c24 cm.
521			_aincludes bibliographical ref. and index.
650			_a Target marketing.
650			_aMarketing Management. Cibles (marketing)
700			_aJohn A Saunders;
700			_aNigel F Piercy.
942			_2lcc _cBK
999			_c12742 _d12742