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Special events : creating and sustaining a new world for celebration / Professor Joe Goldblatt, Ed.D., FRSA.

By: Material type: TextTextSeries: The Wiley event management seriesPublication details: New Jersey : Wiley & Sons, 2014. 2014.Edition: Seventh editionDescription: xxvi, 406 pages : illustrations (some color) ; 25 cmISBN:
  • 9781118626771 (hardback)
Subject(s): DDC classification:
  • 394.2068 23
LOC classification:
  • GT3405 GOL 2014
Other classification:
  • BUS081000
Summary: "Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"--
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre GT 3405 GOL 2013 (Browse shelf(Opens below)) 029776 Available mZulm-029776

Previous editions have different subtitles.

Includes bibliographical references (pages 378-385) and index.

"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"--

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