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	1.	Contemporary issues in marketing and consumer behaviour/ Elizabeth Parsons, Pauline Maclaran. by Parsons, Elizabeth Pauline Maclaran Edition: 1st ed.. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam : Elsevier, 2009 Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 PAR 2009. Place hold Request article Add to cart (remove)
	2.	The SAGE handbook of marketing theory / edited by Pauline Maclaran ... [et al.]. by Maclaran, Pauline Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Thousand Oaks, Calif. : SAGE, c2010 Other title: Marketing theory Online resources: Inhaltsverzeichnis Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (1)Call number: HF5415 SAR 2009. Place hold Request article Add to cart (remove)

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