Understanding consumer behaviour / J. Paul Peter, Jerry C. Olson, Jerry A. Rosenblatt.

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Material type: Text

TextPublication details: Toronto ; Chicago : Irwin, c1996.Edition: 1st Canadian edDescription: xvii, 488 p. : col. ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books in General collection	Mzuni ODeL-Mulanje Satellite Centre Library	HF 5415.33 PET 1996 (Browse shelf(Opens below))	027544	Available		MzULM-027544

Includes bibliographical references (p. 437-459) and indexes.

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