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Marketing and social media : a guide for libraries, archives, and museums / Christie Koontz.

By: Contributor(s): Material type: TextTextPublication details: Maryland: Rowman and Littlefield, 2014.Description: xiii, 295 pages : 24 cmISBN:
  • 9780810890800 (hbk. : acidfree paper)
  • 9780810890817 (pbk. : acidfree paper)
Subject(s): DDC classification:
  • 021.7 23
LOC classification:
  • Z716.3 KOO2014
Contents:
A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Z 716.3 KOO 2014 (Browse shelf(Opens below)) 001508 Available mZulm-001508
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Z 716.3 KOO 2014 (Browse shelf(Opens below)) 001509 Available mZulm-001509

Includes bibliographical references (pages 281-286) and index.

A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.

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