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1.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 KOT 2009.

2.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Online resources:
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HD 69 KEL 2008.

3.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: Twelfth ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Online resources:
Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (1)Call number: HF 5415.13 KOT 2006. Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 KOT 2006.

4.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 15th [ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, ©2016
Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (2)Call number: HF 5415.13 KOT 2016, ... Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 KOT 2016.

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