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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2010.Edition: 2nd edDescription: xxvi, 585 p. : col. ill. ; 25 cmISBN:
  • 9780199556601 (pbk.)
  • 0199556601 (pbk.)
Subject(s): DDC classification:
  • 658.8/101 22
LOC classification:
  • HF5415.135 .W47 2010
Other classification:
  • QP 600
  • QP 612
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415. 135 WES 2010 (Browse shelf(Opens below)) 7506 Checked out 16/03/2020 MzULM-007506

Includes bibliographical references and index.

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