Johnson, Gerry.

Exploring strategy / Gerry Johnson, Lancaster University Management School, Richard Whittington, Said Business School, University of Oxford, Kevan Scholes, Sheffield Business School, Duncan Angwin, Oxford Brookes University, Patrick Regner, Stockholm School of Economics ; with the assistance of Steve Pyle. - Tenth edition. - Harlow; London; New York: Pearson, 2014. - xxxii, 560 pages : color illustrations ; 27 cm

Includes bibliographical references and index.

9781292002552

2013032627


Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

HD30.28 / .J648 2014

658.4/012