TY  - BOOK
AU  - Grant,John
TI  - The Brand innovation manifesto: how to build brands, redefine markets, and defy conventions 
SN  - 9780470027516
AV  - HD69.B7 GRA 2006
U1  - 658.8/27 22
PY  - 2006///
CY  - Chichester, West Sussex, England
PB  - John Wiley & Sons, Ltd
KW  - Brand name products
KW  - Social aspects
KW  - Psychological aspects
KW  - Branding (Marketing)
KW  - Lifestyles
KW  - Economic aspects
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 289-293) and index
UR  - http://www.loc.gov/catdir/toc/ecip068/2006005380.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2006005380-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2006005380-d.html
ER  -