Grant, John,  1964- <br/><br/>
The Brand innovation manifesto :  how to build brands, redefine markets, and defy conventions / 
John Grant. 
 - Chichester, West Sussex, England :  John Wiley & Sons, Ltd  2006. 
 - xvii, 310 p. :  24 cm. 
<br/><br/>Includes bibliographical references (p. 289-293) and index. 
<br/><br/><label>ISBN: </label>9780470027516 0470027517 
<br/><br/><label>LCCN: </label>2006005380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Social aspects.<br/>Brand name products--Psychological aspects.<br/>Branding (Marketing)<br/>Lifestyles--Economic aspects.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / GRA 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/27