TY  - BOOK
AU  - West,Douglas C.
AU  - Ford,John B.
AU  - Ibrahim,Essam
TI  - Strategic marketing: creating competitive advantage 
SN  - 9780199556601 (pbk.)
AV  - HF5415.135 .W47 2010
U1  - 658.8/101 22
PY  - 2010///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018632019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -