West, Douglas C. <br/><br/>
Strategic marketing :  creating competitive advantage / 
Douglas West, John Ford, and Essam Ibrahim. 
 - 2nd ed. 
 - Oxford ;  New York :  Oxford University Press,  2010. 
 - xxvi, 585 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780199556601 (pbk.) 0199556601 (pbk.) 
<br/><br/><label>LCCN: </label>2010001522 
<br/><br/><label>Nat. Bib. No.: </label>GBA994100  bnb 015-38019  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015380190  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .W47 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/101