Jefferson, Alan. <br/><br/>
Marketing tourism:  A practical guide/ 
By Alan Jefferson and Leonard Lickorish. 
 - Essex:  Longman,  1988. 
 - vi,303p. 
<br/><br/><label>ISBN: </label>9780582033405 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism Marketing.
<br/><br/><label>LC Class. No.: </label>G155  / JEF1988