TY  - BOOK
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a managerial approach 
SN  - 9780256198515
AV  - HF5415.13 .M3 1997
U1  - 658.8 
PY  - 1997///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -