TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Understanding consumer behaviour
SN  - 0256170487
AV  - HF5415.33 PET 1996
U1  - 658.8/342 20
PY  - 1996///
CY  - Toronto, Chicago
PB  - Irwin
KW  - Consumer behavior
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references (p. 437-459) and indexes
ER  -