Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach/ 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 13th ed. 
 - Boston :  Irwin/McGraw-Hill,  c1999. 
 - xxiv, 791, 31 p. :  ill. ;  29 cm. +  1 computer laser optical disc (4 3/4 in.) 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references (p. 743-786) and index. 
<br/><br/><br/>System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>98006853  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / PER1999 
<br/><br/><label>Dewey Class. No.: </label>658.8