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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006.Edition: 4th edDescription: xxiv, 932 p. : col. ill. ; 26 cmISBN:
  • 0131193783
Subject(s): DDC classification:
  • 647.94/098/8 22
LOC classification:
  • TX911.3.M3 K68 2006
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library TX 911.3.M3 KOT 2006 (Browse shelf(Opens below)) 7518 Available MzULM-007518
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library Non-fiction TX 911.3.M3 KOT 2006 (Browse shelf(Opens below)) 11603 Available MzULM-011603
Browsing Mzuni Faculty of Tourism, Hospitality and Management Studies Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
TX 911.3.M27 COU 2014 Food and beverage service / TX 911.3.M27 COU 2014 Food and beverage service / TX 911.3.M27 COU 2014 Food and beverage service / TX 911.3.M3 KOT 2006 Marketing for hospitality and tourism / TX 911.3 OJU 2010 Practical food & beverage cost control / TX 911.5 BRO 2008 Researching hospitality and tourism : TX 911.5 BRO 2008 Researching hospitality and tourism :

Includes bibliographical references and index.

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