Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, 2010.Edition: 2nd edDescription: xxvi, 585 p. : col. ill. ; 25 cmISBN: - 9780199556601 (pbk.)
- 0199556601 (pbk.)
- 658.8/101 22
- HF5415.135 .W47 2010
- QP 600
- QP 612
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books in General collection
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Mzuzu University Library and Learning Resources Centre | HF 5415. 135 WES 2010 (Browse shelf(Opens below)) | 7506 | Checked out | 16/03/2020 | MzULM-007506 |
Browsing Mzuzu University Library and Learning Resources Centre shelves Close shelf browser (Hides shelf browser)
| HF 5415.13 WES 2006 Strategic marketing / | HF 5415.13 WOO 2008 The marketing plan handbook / | HF 5415.135 PRO 2000 Strategic marketing : | HF 5415. 135 WES 2010 Strategic marketing : | HF 5415.2 BOO 2006 Contemporary marketing / | HF 5415.2 BUR 2008 Basic marketing research : | HF 5415.2 MCD 1991 Contemporary Marketing Research / |
Includes bibliographical references and index.
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