Special events : creating and sustaining a new world for celebration / Professor Joe Goldblatt, Ed.D., FRSA.
Material type:
TextSeries: The Wiley event management seriesPublication details: New Jersey : Wiley & Sons, 2014. 2014.Edition: Seventh editionDescription: xxvi, 406 pages : illustrations (some color) ; 25 cmISBN: - 9781118626771 (hardback)
- 394.2068 23
- GT3405 GOL 2014
- BUS081000
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | GT 3405 GOL 2013 (Browse shelf(Opens below)) | 029776 | Available | mZulm-029776 |
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| GT3405 GET 2007 Event studies : theory, research, and policy for planned events, 3rd edition / | GT 3405 GET 2020 Event studies : theory, research and policy for planned events / | GT 3405 GET 2020 Event studies : theory, research and policy for planned events / | GT 3405 GOL 2013 Special events : creating and sustaining a new world for celebration / | GT 3405 QUI 2013 Key concepts in event management / | GT 3405 SHO 2013 Successful event management : a practical handbook by Anton Shone Successful event management : a practical handbook/ | GT 3405 SHO 2019 Successful event management : a practical handbook/ |
Previous editions have different subtitles.
Includes bibliographical references (pages 378-385) and index.
"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"--
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