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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2009.Edition: 8th edDescription: 720 p. : col. ill. ; 29 cmISBN:
  • 9780135153369
  • 0136015964
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.32 SOL 2007
Online resources:
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library Non-fiction HF 5415.32 SOL 2009 (Browse shelf(Opens below)) 019753 Available MzULM-019753
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library Non-fiction HF 5415.32 SOL 2009 (Browse shelf(Opens below)) 019754 Available MzULM-019754
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415.32 SOL 2009 (Browse shelf(Opens below)) 019752 Available MzULM-019752
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415.32 SOL 2009 (Browse shelf(Opens below)) 019755 Available MzULM-019755
Browsing Mzuni Faculty of Tourism, Hospitality and Management Studies Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415 MAR 200 Marketing : an introduction / HF 5415.123 EGA 2015 Marketing communications / HF 5415.32 SOL 2009 Consumer behavior : HF 5415.32 SOL 2009 Consumer behavior : HF 5549 INT 2014 International human resource management : HF 5549 WIL 2011 An introduction to human resource management / HF 5549 WIL 2011 An introduction to human resource management /

Includes bibliographical references and indexes.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

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