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The stakeholder balance sheet : profiting from really understanding your market / Farrokh Suntook and John A. Murphy.

By: Contributor(s): Material type: TextTextPublication details: River Street: Wiley; 2008.Description: xxiv, 310 pages : illustrations ; 24 cmISBN:
  • 9780470712160 (cloth : alk. paper)
  • 0470712163 (cloth : alk. paper)
Subject(s): DDC classification:
  • 332.63/2042 22
LOC classification:
  • HD2744 SUN 2008
Other classification:
  • 85.25
  • 85.10
Online resources:
Contents:
The 9 point plan for sustaining and growing your market profitably -- In the beginning was ... segmentation -- Delving into the mind of the market; understanding the real stakeholder drivers -- From customer satisfaction and branding to loyalty and attraction -- Decision-making dynamics -- Staff motivation and perceptions -- Who else should be on your radar screen -- the role and motivation of other external stakeholders and influencers -- Communicate (and communicate and communicate ...) -- Constant renewal -- searching for winning new product or service propositions -- An ongoing process -- monitoring your performance -- Conclusion : The 9 point plan revisited.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HD 2744 SUN 2008 (Browse shelf(Opens below)) -019853 In transit from Mzuzu University Library and Learning Resources Centre to Mzuni Faculty of Tourism, Hospitality and Management Studies Library since 10/11/2020 MzULM-019853
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HD 2744 SUN 2008 (Browse shelf(Opens below)) -019851 Available MzULM-019851
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HD 2744 SUN 2008 (Browse shelf(Opens below)) -019854 Available MzULM-019854
Items moved to the offsite collection Items moved to the offsite collection Mzuzu University Library and Learning Resources Centre Non-fiction HD 2744 SUN 2008 (Browse shelf(Opens below)) 019852 Not for loan MzULM-019852

Includes bibliographical references (pages 293-297) and index.

The 9 point plan for sustaining and growing your market profitably -- In the beginning was ... segmentation -- Delving into the mind of the market; understanding the real stakeholder drivers -- From customer satisfaction and branding to loyalty and attraction -- Decision-making dynamics -- Staff motivation and perceptions -- Who else should be on your radar screen -- the role and motivation of other external stakeholders and influencers -- Communicate (and communicate and communicate ...) -- Constant renewal -- searching for winning new product or service propositions -- An ongoing process -- monitoring your performance -- Conclusion : The 9 point plan revisited.

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