Marketing strategy and competitive positioning/ (Record no. 12742)

MARC details
000 -LEADER
fixed length control field 00708nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171208141848.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171207b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273655169
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number HOO 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham J.
245 ## - TITLE STATEMENT
Title Marketing strategy and competitive positioning/
Statement of responsibility, etc. Graham J Hooley.
250 ## - EDITION STATEMENT
Edition statement 3rd Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Harlow (England) :
Name of publisher, distributor, etc. Financial Times/Prentice Hall,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 622 p. :
Other physical details ill. ;
Dimensions 24 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note includes bibliographical ref. and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management. Cibles (marketing)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name John A Saunders;
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nigel F Piercy.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 07/12/2017 8 HF 5415 HOO 2004 MzULM-012243 07/08/2024 28/10/2022 012243 07/12/2017 Books in General collection

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