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Developing strategic marketing plans that really work:

Kendrick, Terry.

Developing strategic marketing plans that really work: A Toolkit for public libraries/ By Terry Kendrick. - London: Facet Publishing, 2006. - 225 p.:

ISBN: 9781856045483

Subjects--Topical Terms:
Library-Marketing.
Libraries-Public relations.
Advertising-Libraries.

LC Class. No.: Z716.3 / KEN 2006

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Developing strategic marketing plans that really work:

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