Marketing for hospitality and tourism /
Kotler, Philip,
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - Eighth edition. - 686p. : colour illustrations ; 28 cm.
Includes bibliographical references and index.
c 9781292363516 0135209846
2019014463
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / KOT 2022
338.4/791068
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - Eighth edition. - 686p. : colour illustrations ; 28 cm.
Includes bibliographical references and index.
c 9781292363516 0135209846
2019014463
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / KOT 2022
338.4/791068